What is SEO?
SEO, or search engine optimization, involves implementing several practices to enhance the visibility of your website and its pages in search engines such as Google without paying for ads. SEO can help you rank on search engine results pages and increase brand awareness and traffic.
Understanding Search Engine Optimization for Businesses
Comprehensive SEO Management for businesses features a wide range of activities spanning off-page optimization, technical SEO, and on-page optimization, which are the core areas of every solid SEO roadmap. These services work best for businesses that are either starting their SEO process from scratch or have had their website for a period of one or two years and want to improve its search performance.
What You Should Know About SEO
Social media is all the rage now, and millions of businesses have leveraged it to acquire clients, convert leads into paying customers, expand their reach, and increase brand awareness. While traffic from social media can spike rapidly from sources like Meta Campaigns, it can decline just as fast. And without regular posting and campaign funding to maintain it, your brand can easily be drowned out by the deafening social media buzz just as quickly as it had gained an audience.
However, organic traffic from SEO beats out social media traffic by far, and it is also free, which means you do not have to pay for ads, unless you explicitly want to run Google Ads to get that extra boost. With simple SEO practices such as keyword research, web page optimization and a content strategy tailored to your specific audience, you can turn your business’s website into a lead-generating machine that attracts customers for you, even when you are not around to manage the platform.
Additionally, SEO, when paired with content writing, can make your blog section a customer touchpoint where confused web users can learn about your products and services. You can also use content to persuade potential customers who are reluctant to buy or try your product. Search engine optimization is one of the most fail-safe methods to market your business on the internet, and it is also the least expensive.
Benefits of SEO to Businesses
When it comes to search engine optimization, the benefits it offers to businesses are endless. This section discusses some of them.
1. SEO is Free
Unlike other forms of paid advertisements such as Meta Ads, Google Ads or influencer collaborations, SEO is a completely free way to promote your business’s services and products to audiences across the globe. You could also set it to target a specific demographic and area by using targeted keywords and customized articles.
2. It Enhances Visibility And Improves Your SERP Rankings
Being visible to leads is easy when you use SEO, because it allows for the implementation of practices such as targeted keywords, optimized web pages, and well-written articles that fulfil search intent. Search intent is basically the reason behind a searcher’s query. For example, a web user who searches for “gyms near me” is looking for gyms in their area that are easily accessible.
3. SEO Drives Organic Traffic
Organic Traffic is basically the number of web visits you get in a month or week without paying for ads. Such traffic can come from blog articles, Google Business Profile, social media profiles, or backlinks. Similarly, when you consistently rank high on search engine result pages, you start gaining more organic traffic.
4. Grow Your Authority
Becoming an authority in your field means that you are the go-to place to find reliable, relevant, and high-quality information about your industry. During crawling and indexation, Google follows the E-E-A-T principle (Experience, Expertise, Authoritativeness, and Trustworthiness) to evaluate your website.
If you are found worthy of authority status, Google crawlers would automatically start placing your website pages high on search engine result pages, which can also result in higher organic traffic for you.
What Does The SEO Service Include?
Below is a breakdown of every activity and strategy my SEO service includes.
Technical SEO
Technical SEO is the process of optimizing your website to help search engines find, understand, and index your pages. This brand of SEO involves tasks such as:
- HTTPS Certificate
- Crawling and Indexing
- Mobile-friendliness
- Structured data (schema markup)
- Site architecture
- Site Speed
- Google Analytics Setup
- Google Search Console Setup
- Site Audit
- Site Maintenance
- No-Index Tag
Off Page Optimisation
Off-Page SEO involves boosting your business’s reach and influence outside your website.
- Link building activities
- Guest posting
- Local SEO optimization (Google Business Profile, Listings, Local citations, Local keyword research).
- Meta Ads traffic campaign.
On Page Optimisation
On-Page SEO entails optimizing your website pages and their content. It heavily revolves around optimizing pages for search intent. On-page optimization also involves creating and optimizing HTML tags such as titles and meta descriptions.
- Webpage content and optimisation
- Monthly blog posts
- Content planning and research
- Content strategy
- Internal linking strategy
- Meta titles, descriptions, & header tags
Keyword Research
Keywords are just words and phrases that people type into search engines to find what they are looking for. An example of a keyword would be – “best logistics companies in Lagos” or “running shoes.”
- Search demand
- Check traffic potential
- Assess business potential
- Match searcher intent
What Type Of Businesses Can Benefit From My SEO Service?
Businesses that are a few months or more than a year can benefit from my SEO services. I serve all niches.
FinTech
Saas
Corporate & B2B
Real Estate
Law Firm & Legal
Finance & Banking
E-commerce & Retail
Travel & Hospitality
Education & Training
FAQ About The SEO Service
1. How Long Does It Take To Start Seeing Results?
While there is no set timeframe for SEO processes to take effect, you can expect to see meaningful results within 3 months of working with me. After the initial setup stage, I’ll continue to consult for the next 3 months, improving your SEO strategy, ensuring continuous growth, and relevant traffic.
2. Can You Create A Custom SEO Strategy For My Business?
Yes, I can create a custom SEO strategy tailored specifically to your business. This strategy will be customised to meet your business objectives and also address any previous or current SEO issues you may be having.
3. Do You Work With Businesses In Different Niches?
I work with a wide range of businesses in various industries and niches. From interior designing to e-commerce, any brand that lives online or has a digital presence can benefit from my SEO services.
4. Is It Just You, or do You Have A Team Of SEO Experts?
I do have a team of SEO experts that I work with. Your project can be assigned to any of my team members.
5. What If I Want Your Services On A Retainer Basis?
Clients who want to work with me on a retainer basis can place a request. The retainer fee is ₦500,000 a month. Here, I’ll work on your site monthly and suggest ways to grow your reach, visibility, and authority.
6. Will I Get Reports On My SEO Performance?
Yes, you will get regular reports on your SEO performance. One-off clients receive updates on every new SEO practice I implement. Retainer clients receive a monthly report sent to their emails. They can also schedule a meeting with me to ask questions and request adjustments.
7. What Happens After I Sign Up?
After you sign up, I’ll reach out to you via email or phone to discuss the next steps. During this time, you’ll tell me your business objectives and the areas you’d like me to focus on. For clients who do not know much about SEO, I can create a plan for you based on an audit of your website and explain how each process works to you.
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